As any experienced artist knows, no one becomes rich and famous simply by creating superlative art. The artwork has to be put out into the world for people to see, and this requires the artist to gain expertise in marketing (finding the proper audience), promotion (creating press releases and brochures) and sales (developing relationships with prospective buyers). The artist may also need to become an expert in photography, since the first introduction to one's art for many of the art world's middlemen (critics, curators, dealers, art show jurors) is through photographic images. Their first impression of someone's artwork may be formed on a computer screen. A great work of art, if not...
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